With effect from 1 January 2013, electrotechnology manufacturer Weidmüller has a separate sales office in Denmark. The Detmold-based company is therefore taking the next step in its strategic expansion on the Scandinavian market. Weidmüller Denmark is based in Copenhagen.
Weidmüller products and solutions have been in use on the Danish market for more than 50 years, during which time the company has built up a solid customer base: "The Danish market is characterised by wind-based energy generation, the process industry and machine construction, which is increasingly demanding application-specific solutions," explains Weidmüller CEO Dr. Peter Köhler.
"By founding Weidmüller Denmark, we are intensifying connections with our customers and partners and will be able to offer even faster solutions for tailored application-specific requirements on the Danish market."
Until now, Weidmüller products have been sold on the Danish market by sales partner Wexoe. "Thanks to our wide and high-quality range, we have already managed to gain a foothold in the Danish market," says Weidmüller Sales Director Volpert Briel, who believes that restructuring to provide direct sales is both a sensible and an essential step. "In order to set additional and new trends in the provision of new technologies and outstanding services, we now require our own sales team.“ At present, seven colleagues are serving the local customer base. The Weidmüller team will increase to ten over the course of the year to ensure a smooth transition within customer service.
The sales staff are also assisted by sales engineers and application consultants. Customers therefore benefit from Weidmüller's engineering expertise in solutions and industries. "We are therefore offering much better support, application-specific advice and greater proximity to our Weidmüller staff," promises Volpert Briel. "This will create strong connections between ourselves, our customers and our partners and speeds up order processing in the long term."
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